From Wikipedia, the free encyclopedia
Multiway Linking is a technique used for website promotion whereby websites may create similar one way links that each involve 3 or more partner sites. This provides each website with a one way non-reciprocal link. This technique has evolved from reciprocal linking which is a link created between only 2 websites. According to Google and Yahoo, two of the largest search engines the latest Search Algorithms have evolved to hold less favour towards websites that a contain a high percentage of reciprocated links, and a higher favour towards websites that maintain a high level of incoming non-reciprocated (one-way) links. There are many services including iCrawl that offer creation and management of a one way link.
The term multiway simply refers to the fact that the link exchange is between 3 or more websites, however each link is singular by only pointing to one other website. Other means of linking that may increase your web presence may also include other indirect methods such as loading images, videos, content or RSS feeds from a third partners website.
Best Practices
As with most SEO methods as they become more popular the search engines rightfully correct and enhance their Algorithms to crack down on websites that gain a high presence whilst offering little or no service to the online world. In order to allow your site to benefit and gain positions in Search Results, all links must come from a similar website or category. Their page must be ranked well themselves with related content to your sites purpose.
Sites known to 'Authoritative' will also hold a higher vote towards the end score for each page in your website. If the incoming links to your site are from a website that is considered to be Authoritative than it is more likely that your site will achieve a higher web presence and ranking within the major Search Engines.
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